Specifically, how does ion work with marketing automation?
ion interactive natively integrates with both the Oracle Marketing Cloud (Eloqua) and Marketo. This enables a seamless two-way exchange of incredibly high fidelity data. ion exports its new layer of explicit buyer profile data — configurations saved, budgets calculated, self assessment answers, report card grades, quiz results, content consumed and more. And ion uses data passed in from marketing automation to dynamically make experiences more relevant based on previous activity. Using ion’s higher fidelity explicit data, your marketing automation platform will be able to accelerate lead-to-revenue cycles with better and faster scoring, segmentation, targeting and personalization.