What are SmartPath response rules and how do they work?
SmartPath response rules are automated rules that you can set up in a SmartPath email sequence based on prospect engagement. SmartPath can identify which email to send based on rules on how a prospect engages with previous communications, such as opening an email or clicking on a link or an attachment. With SmartPath response rules, you can automate and personalize your outreach to a prospect based on their interests. For example, if prospects download a particular piece of content, you can have SmartPath set up to automatically send them a related piece of collateral or a case study that differs from prospects that don't download that piece of content in your SmartPath sequence.