G2 Crowd User in Information Technology and Services

The Importance of Intent Data

almost 2 years ago

Why should I care about intent data?

Vendor Responses

Response by EverString

7 months ago

Sales and marketing teams are now operating in a space where they are expected to quickly accelerate pipeline more accurately and efficiently. That means that the traditional manual approach to prospecting and finding leads needs to evolve into a more streamlined and data-driven solution. Intent data has been gaining a lot of ground with B2B SaaS platforms, mostly because intent allows sales and marketing teams to enable “active search” features – also known as surge scores