G2 Crowd User in Information Technology and Services

EAP and ABM

about 2 years ago

How does EverString Audience Platform tie into Account-Based Marketing?

Vendor Responses

Response by EverString

about 1 year ago

Account-Based Marketing (ABM) is a marketing strategy that focuses on building relationships with a key group of target accounts. However, in order to be successful with ABM, you must know who to target! EAP provides data-backed intelligence on how to select your target accounts so your ABM tactics have a much higher success rate.