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What is a content marketing platform?

almost 2 years ago

In short, a content marketing platform is a software solution that helps marketers be more successful in driving awareness, leads and revenue from their content. This platform enables a data-driven, scalable, and multi-channel approach across...

Vendor Responses

Response by Curata

almost 2 years ago

In short, a content marketing platform is a software solution that helps marketers be more successful in driving awareness, leads and revenue from their content. This platform enables a data-driven, scalable, and multi-channel approach across four process areas: strategy, production, distribution (publication and promotion) and analytics. For a more complete answer, check out our blog post on the emergence of the content marketing platform:

http://www.curata.com/blog/the-emergence-of-the-content-marketing-platform/