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G2 Crowd User in Marketing and Advertising

Does Curata provide original content?

almost 2 years ago

No. We don’t provide original content creation or strategy services with our offering. Our software provides exact influence and attribution metrics to showcase how any...

Vendor Responses

Response by Curata

almost 2 years ago

No. We don’t provide original content creation or strategy services with our offering. Our software provides exact influence and attribution metrics to showcase how any component of your content strategy is influencing your marketing/sales goals; including writers. Rather than locking you into a long-term agreement that may deliver unsatisfactory results, we encourage usage of internal subject matter experts (internal contributors), on demand writer marketplaces and networks, or an agency relationship. With this approach, you are able to leverage the insights our platform provides and more easily optimize your strategy to get the most out of your spend. Having been in the content marketing space for nearly a decade, we can provide recommendations to you that best fit your original content creation needs.

Our Content Curation Software (CCS) gives marketers the means to power a comprehensive and consistent content strategy with ease, or supplement your original content cadence to achieve content marketing enlightenment using contextualized third party content.