Marketing automation is great for any company, large or small. Large businesses benefit from Vbout’s platform because they often use multi-channel marketing and have complex structures across different locations, teams or offices. Small businesses, benefit from the capability of running effective, targeted campaigns with less time and resources. Vbout’s plans are carefully designed to meet the needs of these small companies, which may also be more cost conscious. A single entrepreneur can reduce her or his time managing several social media accounts and a robust email list with regular communications at a fraction of the price for similar technology.