There is a big difference between single-feature tools and all-in one marketing technologies. The tools above work great on single channels. For example, Constant Contact is an email marketing platform, and MailChimp is an email marketing and automation tool while LeadPages is a landing page builder tool. Buyers today are doing research and looking up products and services on multiple channels, such as the web, social media, mobile and more. Many marketers need multiple tools to reach these clients effectively. A marketing automation platform will usually include the technology you get with these individual tools in one single software platform. This allows you to centralize your efforts, your user data and your account access.