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Impact on revenue

almost 2 years ago

How does LookBookHQ help prove marketing’s contribution to revenue?

Vendor Responses

Response by PathFactory (formerly LookBookHQ)

almost 2 years ago

LookBookHQ integrates with your MAP and tracks prospect behavior and content engagement levels, allowing you to effectively score leads so that the most qualified, fastest-moving buyers get to sales immediately. From there, you can attribute both pipeline and revenue by tracing funnel conversions, velocity and closed-won rates for opportunities that interacted with LookBook content experiences.