G2 Crowd User in Computer Software

Impact on revenue

over 1 year ago

How does LookBookHQ help prove marketing’s contribution to revenue?

Vendor Responses

Response by PathFactory (formerly LookBookHQ)

over 1 year ago

LookBookHQ integrates with your MAP and tracks prospect behavior and content engagement levels, allowing you to effectively score leads so that the most qualified, fastest-moving buyers get to sales immediately. From there, you can attribute both pipeline and revenue by tracing funnel conversions, velocity and closed-won rates for opportunities that interacted with LookBook content experiences.