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Use cases for ABM

almost 2 years ago

Is LookBookHQ an ABM tool?

Vendor Responses

Response by PathFactory (formerly LookBookHQ)

almost 2 years ago

Many of our customers use it that way! They create content experiences around a particular vertical, for example, and share that URL through social channels (ex: targeted LinkedIn ads), via their sales team, and via email campaigns to that target audience. Because it’s so quick and easy to build a content experience many of our customers have built them focused on a specific target account.