Can you provide more details about the acquisition of RainKing by DiscoverOrg?
On August 28, 2017, DiscoverOrg announced its acquisition of RainKing Solutions. This acquisition further solidifies the combined organization's position as the world's leading B2B sales and marketing data provider, delivering the most accurate intelligence that 4,000 sales and marketing teams use to accelerate pipeline and revenue growth.
“The path to rapid revenue growth is paved with highly accurate, actionable, and predictive sales and marketing data, and the combination of RainKing and DiscoverOrg means that our joint customer base has access to an extraordinary portfolio of data, contextual buying insights, and predictive intelligence,” said Henry Schuck, DiscoverOrg CEO. “We are building a company that is to sales and marketing intelligence what Salesforce is to CRM.”
Starting immediately, new data will be brought into both platforms. Over time, DiscoverOrg will bring together the best features of each platform to maximize the value customers realize.