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A/B Testing

over 2 years ago

What is A/B Testing?

Vendor Responses

Response by Optimizely

about 2 years ago

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.