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A/B Testing Ideas

over 2 years ago

What are some ways that I can use A/B testing?

Vendor Responses

Response by Optimizely

about 2 years ago

The following is a list of ideas to get you started with testing. A/B testing best practices for what to test can vary by industry, so the ideas are broken up by vertical:

A media company might want to increase readership, increase the amount of time readers spend on their site, and amplify their articles with social sharing. To achieve these goals, they might test variations on:

> Email sign-up modals

> Recommended content

> Social sharing buttons

A travel company may want to increase the number of successful bookings are completed on their website or mobile app, or may want to increase revenue from ancillary purchases. To improve these metrics, they may test variations of:

> Homepage search modals

> Search results page

> Ancillary product presentation

An e-commerce company might want to increase the number of completed checkouts, the average order value, or increase holiday sales. To accomplish this, they may A/B test:

> Homepage promotions

> Navigation elements

> Checkout funnel components

A technology company might want to increase the number of high-quality leads for their sales team, increase the number of free trial users, or attract a specific type of buyer. They might test:

> Lead form components

> Free trial signup flow

> Homepage messaging and call-to-action