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About FinancialForce

over 1 year ago

How did FinancialForce get its name?

Vendor Responses

Response by FinancialForce

over 1 year ago

In early 2009, Jeremy Roche, presently the FinancialForce CEO, and Marc Benioff, Chairman and CEO of salesforce.com, met to discuss Jeremy’s intent to create a company that delivers cloud accounting applications built on the Salesforce Platform. Marc Benioff offered the name FinancialForce.com, a domain he owned, to Jeremy Roche to build this company. FinancialForce was officially created in September of 2009.