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G2 Crowd User in Marketing and Advertising

Analytics integration

almost 2 years ago

If I have a custom web analytics solution, would I be able to use this data in IBM Marketing Cloud?

Vendor Responses

Response by IBM Watson Campaign Automation

almost 2 years ago

Yes. All IBM Marketing Cloud users are entitled to IBM Universal Behavior Exchange, which is an open-source platform that facilitates the exchange of data from one endpoint to another. In your case, you would be able to publish customer data from your custom web analytics endpoint to IBM Marketing Cloud via UBX.