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G2 Crowd User in Marketing and Advertising

Are the WordStream suggestions different from the suggestions on Google's opportunities tab?

over 3 years ago

Quite different. WordStream's suggestions are designed to be as impactful to your account as possible. This means driving the most qualified traffic at the lowest cost to you. That's why WordStream suggests negative keywords and helps you implement best practices to increase your quality score. Google tends to favor excessively broad keywords that weigh volume over relevancy. Often these suggestions are better opportunities for Google than for you.