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G2 Crowd User in Information Technology and Services

Customization

almost 2 years ago

How customizable is your platform overall? Does it allow customization for attribution rules, business rules, and data quality?

Vendor Responses

Response by BrightFunnel

almost 2 years ago

BrightFunnel provides four attribution models out of the box and each of the four attribution models is fully customizable. The models are defined during the on-boarding process with each customer and allow for custom weighting of marketing touch points and timeline filtering. BrightFunnel allows our clients to apply their own business rules.