G2 Crowd User in Information Technology and Services


over 2 years ago

How customizable is your platform overall? Does it allow customization for attribution rules, business rules, and data quality?

Vendor Responses

Response by BrightFunnel

over 2 years ago

BrightFunnel provides four attribution models out of the box and each of the four attribution models is fully customizable. The models are defined during the on-boarding process with each customer and allow for custom weighting of marketing touch points and timeline filtering. BrightFunnel allows our clients to apply their own business rules.