My sales team is in 5 different time zones and they have calls scheduled throughout the work day. Getting them all on the phone once or twice a month for a role-playing session is difficult to do and to explain -- leadership wants increased selling time, not more meetings.
We're seeing customers having success with a cadence of 1/2-hour story workshops where they review and discuss the top 2 - 3 versions from the team of that week's story. It takes less time and is less stressful than a live role-play session because the stories have already been practiced, recorded and shared.
It is also a very high-leverage use of sales reps time - getting on-message and having compelling anecdotes, facts and stories ready to go - will make all their sales calls better and is the best way to increase your teams close rates.