G2 Crowd User in Computer Software

Does predictive scoring work if I’ve got bad data?

almost 3 years ago

People often ask us: “If I don’t have confidence in my data quality, how could predictive scoring possibly work?” Many businesses delay lead scoring initiatives while they wade through cumbersome data clean-up projects – leaving major revenue-driving opportunities on the table in the meantime.

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https://www.infer.com/does-predictive-scoring-work-if-ive-got-bad-data/