For Pardot users: Do you see any major changes since the acquisition of Exact Target?

over 4 years ago

Pardot has been traditionally a step behind Marketo and Eloqua for enterprise marketing automation applications in terms of features/functionality, occupying a tier competing with Act-On and Hubspot for SMB accounts. Does it appear that is maintaining that market positioning, or are they adding to functionality (& cost) to bring it upmarket? I notice that they are close to Eloqua and Marketo in the G2Crowd Leaders Quadrant (research tab).

  • marketing automation
  • marketo