Help the communities most affected by the California wildfires in only a few minutes. We'll donate $10 for every review you submit.

    For Pardot users: Do you see any major changes since the Salesforce.com acquisition of Exact Target?

    about 5 years ago

    Pardot has been traditionally a step behind Marketo and Eloqua for enterprise marketing automation applications in terms of features/functionality, occupying a tier competing with Act-On and Hubspot for SMB accounts. Does it appear that Salesforce.com is maintaining that market positioning, or are they adding to functionality (& cost) to bring it upmarket? I notice that they are close to Eloqua and Marketo in the G2Crowd Leaders Quadrant (research tab).

    Tags
    • marketing automation
    • marketo
    • Salesforce.com