G2 Crowd User in Marketing and Advertising

Forms of Native Advertising

over 3 years ago

The term native advertising is broad and it continues to evolve. When it first emerged, it was seen as a modern age advertorial. It is now viewed as a separate channel designed to deliver high-quality, value-adding branded content. In its Native Advertising Playbook, IAB mentions the core six forms of native advertising. We believe most of them can be broken down into three categories: in-feed native advertising, content widgets, and custom content.