Can I afford a smartphone app for my event?
Total mobile ad revenue increased by 180% in 2012 to reach $4 billion (eMarketer). As more companies realize the value of going mobile, the budget will continue to increase. Mobile event apps are typically cheaper than printing brochures and event guides, making them a cost-effective solution. Plus, in-app advertising allows sponsors to connect with customers, increase brand loyalty, and drive new business. Based on your advertising fee, your sponsor could potentially offset the cost of your mobile event app.