G2 Crowd User in Internet

Heap vs. competitors

over 1 year ago

How is Heap different from Google Analytics, Mixpanel, and other analytics tools?

Vendor Responses

Response by Heap

over 1 year ago

The primary difference between Heap and other analytics tools is our ability to track events automatically. Google Analytics only tracks pageviews by default, while Mixpanel and other event-based tools don't capture anything by default. These other tools require you to write custom logging code for each and every user interaction you care about (e.g. a button click or a form submission). There are several other important differences, too. For a full overview, check out our comparison pages.