How is Heap different from Google Analytics, Mixpanel, and other analytics tools?
The primary difference between Heap and other analytics tools is our ability to track events automatically. Google Analytics only tracks pageviews by default, while Mixpanel and other event-based tools don't capture anything by default. These other tools require you to write custom logging code for each and every user interaction you care about (e.g. a button click or a form submission). There are several other important differences, too. For a full overview, check out our comparison pages.