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How A/B Testing Works

about 2 years ago

How does A/B Testing work?

Vendor Responses

Response by Optimizely

about 2 years ago

In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline or button, or be a complete redesign of the page. Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation).