How do you know if Marketing Automation is right for your business?
You may have sales asking for more leads or complaining the leads you send aren’t any good. And you might even be frustrated that the leads you worked so hard to generate fall into a black hole once you pass them over to sales. Or is your sales cycle so long that it’s hard to stay top of mind with prospects and customers? What about follow up with people who request information from your website or attend an event?
Then there are spreadsheets. If you find that you are spending more time in these than your finance team, you’ve definitely got a problem. Campaigns, leads and reporting by spreadsheets just doesn’t scale and leaves too much room for error.
Marketing automation will help you keep track of everything in one place and allow you to do more in less time. Check out this webinar from SiriusDecisions for tips on how to select a marketing automation provider.