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How does Affinio work?

about 2 years ago

Our algorithm mines the billions of relational network connections that exist within an audience and groups individuals into clusters based on their natural affinities and shared interests. Affinio extracts insights from each cluster so you can understand people for who they are as individuals: their passions, greatest influences, the content they share and consume. Affinio empowers you to maximize the impact of your strategies by providing the quantifiable insights required to personalize content and identify websites, media channels, brand partners, and influencers that resonate with your target audience (or niche group).