And can they co-exist?
The initial promise of CRM systems was to gather all information about customers in a central database. Salesforce’s moved CRM to the cloud and removed the need to purchase and maintain expensive hardware.
CRM focuses on data-entry and reporting.
Membrain’s promise is to drive best-practice behaviors to increase win-rates in complex b2b sales, backed by research and sales experts. Membrain focuses on the sales process, pipeline momentum and sales coaching.
You can use Membrain as a standalone sales platform (it includes a CRM database) or as a complement to Salesforce.