I have white papers, webinars, blog posts, PDF collateral, infographics, you name it. We've produced a lot of content. Now what?
When static content gets repurposed into interactive content, it actually becomes something entirely new. A functional layer is designed to leverage the meat or essence of the static content on which it’s based. Start simple. Since you said you have white papers, turn one of those into an interactive eBook (perhaps with a quiz or two peppered inside). That's a pretty straightforward transformation. Another one that easy for beginners is to turn a static infographic into an interactive one. That can pay huge engagement dividends with social sharing.