G2 Crowd User in Public Relations and Communications

Industry focus

8 months ago

What are the practice areas or industry sectors in which your firm is

a leader in the marketplace?

Vendor Responses

Response by Walker Sands

8 months ago

Walker Sands is a leading agency in the B2B technology space, with practice

areas dedicated to payments tech, IT security, retail tech, marketing tech,

enterprise software and cloud computing. In 2016, we launched new practice

areas around HR tech and edtech, as well as our video production offering.

We regularly conduct research and publish thought leadership that explores trends

in the industries we service. Our 2016 research, which generated more than 300

qualified leads, included:

 The State of Marketing Technology 2017, an in-depth look at how B2B

organizations approach marketing technology purchasing decisions and

how that approach has evolved in the last few years.

 The Free Donut Experiment, a social experiment conducted to understand

how employees receive and share information about their own

organizations.

 The People Who Power the On-Demand Economy, an illustrated e-book

based on in-depth interviews with Chicago-based sharing economy

workers that reveals the pros and cons of gig employment.

 Where They’re Going, They Don’t Want Roadmaps, an analysis of how U.S.

college students perceive careers and employers in the consulting industry.

In 2016, we continued to improve Ink, our proprietary web dashboard for tracking

media placement impressions. The latest iteration of Ink offers advanced reporting

features for account leads, searchable tags to monitor media relations efforts

across teams, and a Google Chrome extension for instant placement data entry.