What are the practice areas or industry sectors in which your firm is
a leader in the marketplace?
Walker Sands is a leading agency in the B2B technology space, with practice
areas dedicated to payments tech, IT security, retail tech, marketing tech,
enterprise software and cloud computing. In 2016, we launched new practice
areas around HR tech and edtech, as well as our video production offering.
We regularly conduct research and publish thought leadership that explores trends
in the industries we service. Our 2016 research, which generated more than 300
qualified leads, included:
The State of Marketing Technology 2017, an in-depth look at how B2B
organizations approach marketing technology purchasing decisions and
how that approach has evolved in the last few years.
The Free Donut Experiment, a social experiment conducted to understand
how employees receive and share information about their own
The People Who Power the On-Demand Economy, an illustrated e-book
based on in-depth interviews with Chicago-based sharing economy
workers that reveals the pros and cons of gig employment.
Where They’re Going, They Don’t Want Roadmaps, an analysis of how U.S.
college students perceive careers and employers in the consulting industry.
In 2016, we continued to improve Ink, our proprietary web dashboard for tracking
media placement impressions. The latest iteration of Ink offers advanced reporting
features for account leads, searchable tags to monitor media relations efforts
across teams, and a Google Chrome extension for instant placement data entry.