How does the keyword work?
A keyword is a unique word that your contacts can text in to join your contact list, and is the best way to grow your contact base. Once you’ve reserved your keyword, it becomes unique to your organization. When someone texts your keyword to 797979 (or your assigned short code) they’ll get an instant response message which is fully customized by you. We call that your “Auto-reply”. They’ll then be added to a group to receive future messages from your organization.