G2 Crowd User in Marketing and Advertising


about 2 years ago

Am I able to accurately measure and report?

Vendor Responses

Response by IBM Campaign

about 2 years ago

IBM Campaign allows marketers to capture every interaction in Contact History and to automate response tracking to capture multiple response types: direct, indirect, best match, fractional match, multiple match and custom attribution. IBM Campaigns central repository for offers, contact and response history populates the out of the box performance reports for easy visibility and sharing of results. Users can create customized dashboards and custom reports to suit exact needs.