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G2 Crowd User in Information Technology and Services


over 2 years ago

Why are you built outside of Salesforce.com?

Vendor Responses

Response by BrightFunnel

about 2 years ago

BrightFunnel is built outside of Salesforce.com to serve as the system of record for marketing organizations. The easy-to-use interface and the scalable Hadoop database of our application allows our platform to deliver marketing analytics built from the ground up for B2B marketing professionals. Being outside of Salesforce.com allows our users to access insights that are much more advanced than out of the box reporting available in Salesforce.com and marketing automation systems.