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G2 Crowd User in Marketing and Advertising

Tactical

over 1 year ago

How does StackAdapt fight fraud?

Vendor Responses

Response by StackAdapt

6 months ago

StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2) They partner with Forensiq and Integral Ad Sciences to protect clients against high-risk traffic sources; 3) They employ human verification and whitelisting to every domain your ad may be served on to ensure brand safety, and 4) For whitelisted domains, StackAdapt utilizes machine learning techniques to detect patterns of suspicious behaviour.