Should I Track Per Person or Per Account?
Kissmetrics primarily allows you to track behaviors on the individual person level. But some SaaS products (like Kissmetrics itself) have accounts where multiple users can be members of a single account.
Track People, with an Account Property:
One option is to stick to using ‘identify’ on a user-basis, and to pass in the Account name as a property for that user when they sign up.
Track Under Two Accounts:
There are some benefits to tracking your data by account. Let’s say each account you maintain requires 5 team members. Only 1 is an administrator, and only administrators can do certain actions, like upgrade the account (for all 5 people). Let’s say he upgrades. In a person-centric environment, the conversion rate would be listed as 20% (1 in 5 people upgraded). In an account-centric environment, the conversion rate would be listed as 100% (1 in 1 accounts upgraded).