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G2 Crowd User in Marketing and Advertising

Transactional vs. Marketing emails

over 1 year ago

What's the difference between transactional and marketing emails?

Vendor Responses

Response by ExpressPigeon

over 1 year ago

Marketing emails are generally sent to groups of contacts, generally a large list of recipients. Transactional emails are one-to-one emails that contain information that completes a transaction or process that the recipient initiated. ExpressPigeon is unique in that it allows the use of the same acclaimed email editor for both types of messages.