G2 Crowd User in Marketing and Advertising

Transactional vs. Marketing emails

10 months ago

What's the difference between transactional and marketing emails?

Vendor Responses

Response by ExpressPigeon

10 months ago

Marketing emails are generally sent to groups of contacts, generally a large list of recipients. Transactional emails are one-to-one emails that contain information that completes a transaction or process that the recipient initiated. ExpressPigeon is unique in that it allows the use of the same acclaimed email editor for both types of messages.