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Translation Technology FAQ

over 1 year ago

What are the primary features I should look for in a translation management system? How does it work?

Vendor Responses

Response by Smartling

over 1 year ago

Smartling offers a new way to translate all forms of text and multimedia content. We solve the problems of missed delivery dates, uncertain translation quality, and high total cost by using technology and data across five key areas of the translation process to deliver a transformative solution for our customers.

1. Content Integrations – The most important change customers can make to improve translation quality and speed to market, and to reduce the total cost of translation is to eliminate manual tasks such as copying-and-pasting content or emailing files. For this reason, Smartling has invested significant time and resources into developing a comprehensive set of integration options –including the most feature-complete set of translation connectors available in the market, a robust REST API, the Global Delivery Network (web proxy) and 2. Mobile Delivery Network (over-the-air service), and a web portal.

3. Smart Job Management – The translation process includes more than just the creative activity of transforming content in one language to one or more other languages. Companies need to perform many different tasks to complete this process successfully, and more importantly, to complete it successfully at scale – tasks such as getting cost estimates, managing due dates, assigning vendors, and tracking progress. The Smartling platform enables customers to efficiently manage their content with a set of capabilities called Jobs. Our Smart Jobs Management allows customers to take action on their content in bulk, including automatic Jobs creation (by locale, file name, URL), instant cost estimates, flexible notifications, and much more.

4. Translation Quality – Providing translators with visual context in their translation environment and allowing them to see the exact way content appears is critical to getting the translation right the first time and to cut down on the number of time-consuming and costly correction cycles –which ultimately results in improved speed-to-market and lower total cost. Because Smartling believes in the importance and the benefits of visual context we continue to invest in providing visual context for everything our customers and their translation teams do. We have recently launched a fully redesigned translation tool, which provides the same visual experience, but improves translator productivity and integrates a suite of automated quality checks.

5. Translation Choice – The trend for ever-increasing translation volumes is here to stay, and companies are finding that human translation for all of their content and projects quickly becomes cost-prohibitive. One of the core principles of Smartling has always been to enable customers to adopt whatever translation option is most appropriate for each of their translation projects. For their most high-impact content, customers may opt for professional human translation from Smartling Language Services – and about half of our customers do so – or any translation resources of their choice. But to provide customers with better choices for lower-impact content, we have invested in building out a library of integrations with different machine translation providers, including Unbabel, Google, Microsoft Translator, and IBM Watson, and we are about to release an integration with the adaptive machine translation service Lilt. And we further support choice with customizable workflows through Smartling’s workflow engine, and the availability of API endpoints, allowing any 3rd party provider to integrate with our platform.

6. Advanced Analytics – Because all content is stored and all translation activity takes place in the Smartling cloud, we are able to gather an enormous amount of data to answer questions such as: “How much time is being spent on translation?”, “What is the cost of translation?”, “How many revisions are made in a specific workflow step?” Smartling makes all of this data available, so customers can make better data-driven decisions and optimize their translation process in terms of cost, quality, and speed.