What's the difference between self-service and full-service monitoring?
Capture, our self-service media monitoring and measurement solution, allows you to set up your own searches to monitor coverage and trending topics. With self-service monitoring, you are in the driver's seat, able to quickly build your own clipbooks, get real-time alerts about important stories, and demonstrate results of PR campaigns.
Illuminate, our full-service media monitoring and measurement solution, adds a human touch so you can measure quality of coverage and sentiment, something difficult to do with automated tools. Our client success consultants work with you to fine tune searches, build complex keyword and organization hierarchies and curate every brief to ensure only relevant content is delivered. You'll also receive broad content coverage for any content sources you need, no matter how obscure, and powerful media analytics to explain the impact of your earned coverage.