Why do people choose Klaviyo over other platforms?
- Automated Flows - Including built in options for the core ecommerce email flows, like abandoned cart, welcome + winback emails
- Segmented lists for campaigns - targeting by transactional + navigational behavior or unique customer properties.
- Facebook advertising integration - Directly export segmented lists out of Klaviyo to Facebook and serve highly-relevant newsfeed ads.
- Advanced analytics - revenue reporting based on actual transactions.