What are the benefits of Marketing Automation
B2B marketers who implement marketing automation increase their pipeline contribution by 10%. - Forrester Research, The Forrester Wave(TM): Lead-To-Revenue Management Platform Vendors, Q1 2014.
B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. – Pepper Global, Marketing Automation Trends Report 2014
80% of MAP users saw their number of leads increase, and 77% saw the number of conversions increase. – VB Insight, Marketing Automation: How to Make the Right Buying Decision, 2015.
67% of B2B marketers say they see at least 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more. – DemandGen, The 2014 Lead Nurturing Benchmark Study.