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What is a customer journey?

over 2 years ago

What is a customer journey?

Vendor Responses

Response by Salesforce

about 2 years ago

It includes all touchpoints and impressions from interactions with your employees, visits to your website, experiences with your products, and beyond. Marketers can guide the customer journey like never before with cross-channel marketing strategies that combine digital and real-world experiences with your brand. The most successful companies create highly personalized and relevant content at scale across many channels — to deliver 1-to-1 customer journeys.