G2 Crowd User in Information Technology and Services

What is CRM?

about 2 years ago

We’re glad you asked! CRM stands for Customer Relationship Management. It’s a business strategy that focuses on attracting, retaining, and delighting customers. Happy customers will often buy more, tell their friends about your business, and stay loyal to your brand.

A CRM solution (software or service) typically combines sales, marketing, service and support all into a single online platform. It then automates business processes, and shares that information with everyone in the company – even when they’re working remotely. This increases productivity, collaboration, and sales.

Having all of your business information linked together enables you to see a complete view of any customer at any time. Access their contact information, purchase history, full interaction history, support requests, and upcoming opportunities with the click of a button.

1CRM stands out in the market of CRM solutions because it adapts to any industry with it’s extensive customization options and open source code. In addition to standard CRM features, it also includes full order management and project management modules – to manage every aspect of your business. Lastly, 1CRM is one of the most cost effective CRM solutions with a Free 3 User Startup Edition, and Cloud Service starting at $12/user/month.