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What is IBM Watson Customer Experience Analytics

almost 2 years ago

Tell me more about IBM Watson Customer Experience Analytics.

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Response by IBM Watson Customer Experience Analytics

almost 2 years ago

IBM Watson Customer Experience Analytics empowers ecommerce, marketers and customer experience professionals to quickly understand and take action on data-driven insights to improve sales, engagement and conversion rates. This is the only solution providing instant access to actionable intelligence at every level—from company-wide aggregates all the way down to a single user’s experience with a brand—from one unified interface. Customer Experience Analytics is a SaaS solution that draws on capabilities from IBM Digital Analytics and IBM Tealeaf, and enhances them with customer journey and mindset analysis. Features include: dashboards, struggle detection, replay and customizable reporting. These capabilities work seamlessly together in a single user interface. This solution uniquely enables users to easily traverse between macro views of customer behavior and detailed digital interactions captured in session level views in one single unified solution.