G2 Crowd User in Telecommunications

What is Lead Management?

almost 3 years ago

What is Lead Management?

Vendor Responses

Response by Salesfusion

over 2 years ago

Everyone needs leads, sales wants more of them and your CFO tells you to spend less getting them.

Years ago when marketing played a less strategic role, it was all about volume. We flooded the top of the funnel with names of people. It was then up to sales to close them and we got frustrated when they didn’t. At the same time, they complained that marketing never provided good leads.