Don’t risk your relationship with the key people at important accounts by sending them generic, automated emails. PlayMaker coordinates communications from everyone on your team to everyone at the target account, so you build relationships with multiple contacts at multiple levels at a time.
These “Plays” should span multiple players in the account (decision makers + influencers), channels (human email, phone, social, direct mail, events, etc.) and departments (marketing, sales, sales development and customer success).
It is more than Account Based Marketing – this is Account Based Everything!