SmartSender is our proprietary technology that delivers next-level tracking, follow-up, and advertising opportunities. You'll know when contacts open your emails, and interact with your "attachment" SmartPacks. You can even attach retargeting pixels to your SmartPacks, so that you can serve ads to anyone who views them as they browse the web, Facebook, and Twitter.
Start by creating a library of resources you use to help sell (like pdfs, videos, links, images, etc.). These resources - either individually or bundled together - can be included in an email as a SmartPack. It's like an attachment but much better. Every action your prospect takes, such as clicking a link or watching a video is tracked, and alerts are sent in real time for targeted follow-up opportunities.