G2 Crowd User in Computer Software

What is the difference between Account-Based Marketing and Account-Based Advertising?

over 1 year ago

Account-Based Marketing (ABM) is a strategy that aligns your marketing and sales effort on strategic accounts to drive larger deal sizes and shorter sales cycles. Account-Based Retargeting (ABR) and Account-Based IP Advertising are powerful tools used within a more global ABM strategy. With Account-Based Advertising, you can deploy numerous personalized, advertising scenarios to help guide a target account through the sales cycle.

Vendor Responses

Response by Jabmo

over 1 year ago

Account-Based Marketing (ABM) is a strategy that aligns your marketing and sales effort on strategic accounts to drive larger deal sizes and shorter sales cycles. Account-Based Retargeting (ABR) and Account-Based IP Advertising are powerful tools used within a more global ABM strategy. With Account-Based Advertising, you can deploy numerous personalized, advertising scenarios to help guide a target account through the sales cycle.