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G2 Crowd User in Marketing and Advertising

What is the difference between CRM and Acquisition data?

over 3 years ago

CRM stands for Customer Relationship Management. CRM only enables you to target customers that your organization maintains a current relationship with. The “My Customers” application will enable you access to these customer files in an automated environment.

Acquisition databases are built from compiled and proprietary data sources. All recipients are opted into receiving messages. Our data is placed in a unique triple validation process that triangulates every data record, individual contacts, not just households, against three active transactional files, assuring the highest levels of accuracy across postal, email, phone and mobile data.