G2 Crowd User in Computer Software

What is the interest graph?

over 1 year ago

The interest graph is a visual representation of how people within a network are connected by their interest patterns. Affinio uses its custom graph engine to uncover natural segments and develop cultural profiles within audiences by segmenting individuals based on their shared interests and affinities. This gives immediate insight into who customers are, what they care about, who they are influenced by, what links they've shared, content they have favorited, and many more attributes that begin to tell a story and paint a cultural profile of the consumer.