Learn about the numerous customer touch points leveraged.
Integrated into the system are e-mail capabilities, SMS Text Messaging, Social Media touchpoints as well as Direct Mail options. Each of these channels may be used in combination or in a Cross-Channel strategy, with different communications being delivered strategically across the appropriate channel.
Perhaps the most important distinction is that your marketing resources are focused to the customers most likely to engage and be receptive. This is achieved through comprehensive data collection and segmentation techniques and managed by our loyalty rules engine. The bottom line, your valuable time and resources are not taxed by attempting to engage with every customer on your mailing list, every time! Best of all, these communications are managed unattended by the system and are delivered to only those customers identified as high-value targets. These decisions are performed on the basis of how customers are segmented as well as demographic data (zip codes, area codes, proximity to stores) and past purchase behaviors.
Most importantly, all your engagement efforts are personalized to your customers, by name and address, and include, where applicable, our proprietary redemption bar-codes, for efficient processing at the point-of-sale.