We've had spotty content marketing measurement at best. What can I expect if we go 'interactive' instead of static?
Demand Metric published content marketing benchmarks that paint a compelling picture on the effectiveness of interactive content marketing over static content marketing. They cite 94% improvement in conversion effectiveness; 33% improvement in educating buyers; 60% improvement in competitive differentiation and 120% in social sharing. Those are the kinds of numbers that provide real weight behind going interactive.